Tired of agencies that don't drive strategy?

We're best suited for brands with proven products who are spending at least $10k per month on paid media (typically much more), and have at minimum $50k in monthly revenue. Prior to that, we find that growth is less predictable, and there's more involvement needed from the founding team. A dedicated freelancer is often a better choice in these situations - get in touch and we'd be happy to refer you to one in our network.

Some of our strategies - like post-purchase upsells - can be very quick wins, and add 5-10% to your topline revenue in a matter of days. But real, sustainable growth takes testing and iteration. You're likely to see positive signs in your first month, some significant wins in month 2 and by month 3 you'll have a proven framework & steady growth.

Great question! Most agencies built their systems and processes prior to iOS 14, and their media buying teams are having a hard time pivoting from a "data-driven" (ie. technical media buying-driven) model to a creative and first-party data-led model.

The successes we've had in our careers are all based in marketing fundamentals: thumbstopping creative, a compelling landing page, and a rock-solid retention strategy. The platforms have been obscuring data from advertisers for years - so we developed 7 strategies that we deploy on every account that help mitigate the iOS 14 update's impact. Most agencies are not doing that - instead they just blame iOS every meeting and watch your numbers go down.

Your account is led by an overall growth lead, who allocates budget and resources wherever they're most impactful. Most agencies will just pawn off your account to a channel manager who isn't thinking about the whole business, and who was trained in a completely different era of marketing.

The iOS 14 update did two things:
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1. Made it more difficult for Facebook to track who purchased based on your ads, and
2. Gave Facebook's artificial intelligence less data to use in optimization.

So audience quality has gotten slightly worse (leading to a drop in conversion rate for most advertisers), and the Facebook Ads Manager has become a *much* less accurate source for knowing how your advertising is doing. Some reports estimate that 40-60% of conversions are no longer being tracked in the platform.

That doesn't necessarily mean that your advertising isn't working! We've been advocating for post-purchase surveys since January - well before the update dropped. We use that data in tandem with blended metrics and engagement metrics to get a clearer idea of whether your advertising is working.

Most advertisers are still driving a good volume of conversions from their Facebook ads, but they're just not visible in the platform. If you rely solely on Facebook Ads Manager to guide your media spend, you'll likely under-invest in top-of-funnel, which will cause problems for your business after a few months.

In 20 years, people will look back at the period of time when we could track every single conversion as a momentary blip in advertising history. You don't need to see every conversion to drive advertising performance - you just need great campaigns and a reliable (ie. predictable) measurement system.

Book a call and we'll show you how we do it. It's not rocket science.

Nowadays, the core flows and campaigns are table stakes.

Our retention package goes beyond by integrating revenue-driving technologies like LoyaltyLion and Okendo, adding post-purchase upsells to boost average order value, and building RFM segments with Reveal in order to identify your best customers, as well as those at risk of churning.

We also optimize your core flows & campaigns, of course, and find new ways to get more revenue out of your existing audience.

It's up to you! On our light packages, we're available for help desk requests via email, and project management via Asana. Upgrading to our Standard package gives you access to our Slack ;)

We like to take a look at your business before we give you a real quote, but we start at $5k/mo.

We've worked with 6-, 7- and 8-figure DTC Shopify and Shopify Plus brands like Feetures, Honest Paws, and NOTO. Brands that are a fit for us have proven traction, a clear value proposition, and a strong in-house marketing team. We slot in as an extension of your existing team, bringing new ideas to the table, executing, and delivering results.

We also work well with rollups, private equity groups, and holding companies. We can easily scale our expertise across your portfolio, providing both significant leverage and a single "throat to choke." If you are looking to quickly inject growth marketing expertise into your organization, we may be a good fit.

Lastly, we service enterprises like Unilever. Whether you're testing a new brand, scaling an existing brand, or undergoing a digital transformation, we can help mitigate risk and deliver world-class outcomes at a fraction of the cost of hiring an in-house team.

We come out of some of the fastest-growing agencies and startups in the country, and have proven experience driving growth. We take pride in our deep ecosystem relationships, and have close partnerships with most of the leading technology solutions on Shopify. We do our best to make realistic promises and keep them - and when we can't, we'll tell you what's missing and try to fill the gap.