A swimwear company with a devoted organic following was seeing slowed growth as the majority of its seasonal conversions came from sales, giveaways, and promo codes. We did a ground-up account restructure that was geared towards lasting, profitable, top of funnel growth. Editing testimonial videos and designing highly personalized creative tests helped us find scale across their massive multi-SKU inventory. Overall, refining store optimization and user experience helped mature the brand to maximize lifetime returning customers.