The campaign had strong name recognition amongst progressives, but didn’t have a reliable way of acquiring new donors or volunteers. We built engaging ads on Facebook, fixed the data pipeline problems, and developed “inbound canvassing” techniques that helped us learn what our constituents care about and act on that information.
1 MONTH RESULTS
$121,000+
raised on Facebook
$260,000+
raised overall
60% increase
total donations received
50% increase
email list growth
253 donors
became volunteers through post-purchase surveys
